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03037nam a22005415i 4500 |
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978-3-662-43964-7 |
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DE-He213 |
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20151204161307.0 |
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cr nn 008mamaa |
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141120s2015 gw | s |||| 0|eng d |
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|a 9783662439647
|9 978-3-662-43964-7
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|a 10.1007/978-3-662-43964-7
|2 doi
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|a 658.81
|2 23
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|a Heinemann, Gerrit.
|e author.
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|a Social - Local - Mobile
|h [electronic resource] :
|b The Future of Location-based Services /
|c by Gerrit Heinemann, Christian Gaiser.
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|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2015.
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|a XIV, 206 p. 98 illus., 67 illus. in color.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
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|a text file
|b PDF
|2 rda
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|a Management for Professionals,
|x 2192-8096
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|a "Always-on and Always-in-touch" - the New Buying Behavior -- Social Commerce as Base Factor No. 1 for SoLoMo -- Location-based Services as Base Factor No. 2 for SoLoMo -- Mobile Commerce as Base Factor No. 3 for SoLoMo -- Study - Status and Potential of Location-based Service.
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| 520 |
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|a In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
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|a Business.
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|a Leadership.
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|a Management.
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|a Industrial management.
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| 650 |
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|a Sales management.
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| 650 |
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|a E-commerce.
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| 650 |
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|a Business and Management.
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|a Sales/Distribution.
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| 650 |
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|a e-Commerce/e-business.
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|a Business Strategy/Leadership.
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| 650 |
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|a Innovation/Technology Management.
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| 700 |
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|a Gaiser, Christian.
|e author.
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|a SpringerLink (Online service)
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|t Springer eBooks
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| 776 |
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|i Printed edition:
|z 9783662439630
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| 830 |
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|a Management for Professionals,
|x 2192-8096
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-662-43964-7
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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