Social - Local - Mobile The Future of Location-based Services /

Social - Local - Mobile The Future of Location-based Services /

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective mark...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Heinemann, Gerrit (Συγγραφέας), Gaiser, Christian (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
Σειρά:	Management for Professionals,
Θέματα:	Business. Leadership. Management. Industrial management. Sales management. E-commerce. Business and Management. Sales/Distribution. e-Commerce/e-business. Business Strategy/Leadership. Innovation/Technology Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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