Social - Local - Mobile The Future of Location-based Services /

• Main Authors: Heinemann, Gerrit (Author), Gaiser, Christian (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Series: Management for Professionals,
• Subjects: Business.; Leadership.; Management.; Industrial management.; Sales management.; E-commerce.; Business and Management.; Sales/Distribution.; e-Commerce/e-business.; Business Strategy/Leadership.; Innovation/Technology Management.

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective mark...