Social - Local - Mobile The Future of Location-based Services /

• Κύριοι συγγραφείς: Heinemann, Gerrit (Συγγραφέας), Gaiser, Christian (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Leadership.; Management.; Industrial management.; Sales management.; E-commerce.; Business and Management.; Sales/Distribution.; e-Commerce/e-business.; Business Strategy/Leadership.; Innovation/Technology Management.

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective mark...

Πίνακας περιεχομένων:

• "Always-on and Always-in-touch" - the New Buying Behavior
• Social Commerce as Base Factor No. 1 for SoLoMo
• Location-based Services as Base Factor No. 2 for SoLoMo
• Mobile Commerce as Base Factor No. 3 for SoLoMo
• Study - Status and Potential of Location-based Service.