The Strategy Planning Process Analyses, Options, Projects /
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...
Κύριοι συγγραφείς: | , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2015.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Preface
- Brief contents
- Contents
- List of figures
- List of inserts
- Introduction
- Part I: Idea of strategic planning
- Part II: Strategic documents and strategy planning process
- Part III: Initializing strategic planning
- Part IV: Strategic analysis at the corporal level
- Part V: Developing the corporate strategy
- Part VI: Strategic analysis at the business level
- Part VII: Developing the business strategies
- Part VIII: Finalizing strategic planning
- Glossary
- Index
- Bibliography.