The Strategy Planning Process Analyses, Options, Projects /

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Grünig, Rudolf (Συγγραφέας), Kühn, Richard (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Preface
  • Brief contents
  • Contents
  • List of figures
  • List of inserts
  • Introduction
  • Part I: Idea of strategic planning
  • Part II: Strategic documents and strategy planning process
  • Part III: Initializing strategic planning
  • Part IV: Strategic analysis at the corporal level
  • Part V: Developing the corporate strategy
  • Part VI: Strategic analysis at the business level
  • Part VII: Developing the business strategies
  • Part VIII: Finalizing strategic planning
  • Glossary
  • Index
  • Bibliography.