The Strategy Planning Process Analyses, Options, Projects /

• Main Authors: Grünig, Rudolf (Author), Kühn, Richard (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Subjects: Business.; Entrepreneurship.; Management.; Leadership.; Organization.; Planning.; Operations research.; Decision making.; Business and Management.; Business Strategy/Leadership.; Operation Research/Decision Theory.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book...

Table of Contents:

• Preface
• Brief contents
• Contents
• List of figures
• List of inserts
• Introduction
• Part I: Idea of strategic planning
• Part II: Strategic documents and strategy planning process
• Part III: Initializing strategic planning
• Part IV: Strategic analysis at the corporal level
• Part V: Developing the corporate strategy
• Part VI: Strategic analysis at the business level
• Part VII: Developing the business strategies
• Part VIII: Finalizing strategic planning
• Glossary
• Index
• Bibliography.