From Coal to Biotech The Transformation of DSM with Business School Support /

• Main Authors: Jeannet, Jean-Pierre (Author), Schreuder, Hein (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Subjects: Business.; Marketing.; Leadership.; Organization.; Planning.; School management and organization.; School administration.; Business and Management.; Business Strategy/Leadership.; Administration, Organization and Leadership.

This management book documents the remarkable transformation of DSM, first from a coal mining company to a commodity chemicals producer, and then in the last two decades to the life sciences & materials sciences company it is today, with its strong focus on biotechnology. The book gives an insid...

Table of Contents:

• Preface
• DSM - From Dutch State Mines to Chemicals Company
• Transforming a Business School
• Moving from Sales to Marketing
• Achieving Market Orientation
• Developing Business Strategy Dialogues at DSM
• Enhancing Business School Impact
• Embedding Business Strategy Dialogues as a Core Process
• Contributing to Business Strategy Dialogues
• Experimenting with Corporate Strategy Dialogues to Focus and Explore
• Branching out Beyond Strategy
• The Big Decision: Exit Petrochemicals?- Leveraging Faculty Learning Cycles
• Completing the Transformation of DSM
• Lessons for Academia and Business
• The Seven Traits of a Successful Company.