Role of Language and Corporate Communication in Greater China From Academic to Practitioner Perspectives /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Ng, Patrick P.K (Editor), Ngai, Cindy S.B (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Subjects: Linguistics.; Philology.; Language and Literature.

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for W...