The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /

• Main Authors: Kotler, Philip (Author), Berger, Roland (Author), Bickhoff, Nils (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
• Edition: 2nd ed. 2016.
• Series: Quintessence Series,
• Subjects: Business.; Marketing.; Entrepreneurship.; Leadership.; Organization.; Planning.; Engineering economics.; Engineering economy.; Business and Management.; Business Strategy/Leadership.; Engineering Economics, Organization, Logistics, Marketing.

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the f...