Business Project Management and Marketing Mastering Business Markets /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kleinaltenkamp, Michael (Editor), Plinke, Wulff (Editor), Geiger, Ingmar (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Accounting.; Bookkeeping.; Marketing.; Project management.; Organization.; Planning.; Business and Management.; Project Management.; Accounting/Auditing.
• Physical Description: VII, 399 p. 142 illus. online resource.
• ISBN: 9783662485071
• ISSN: 2192-4333

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .