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02843nam a22005655i 4500 |
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978-3-662-48507-1 |
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DE-He213 |
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20170627141541.0 |
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cr nn 008mamaa |
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160108s2016 gw | s |||| 0|eng d |
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|a 9783662485071
|9 978-3-662-48507-1
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|a 10.1007/978-3-662-48507-1
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a KJS
|2 bicssc
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|a KJSM
|2 bicssc
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|a BUS043000
|2 bisacsh
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|a 658.8
|2 23
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|a Business Project Management and Marketing
|h [electronic resource] :
|b Mastering Business Markets /
|c edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
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| 264 |
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1 |
|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2016.
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| 300 |
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|a VII, 399 p. 142 illus.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 505 |
0 |
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|a Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
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| 520 |
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|a Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. .
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| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Accounting.
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| 650 |
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0 |
|a Bookkeeping.
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| 650 |
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0 |
|a Marketing.
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| 650 |
|
0 |
|a Project management.
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| 650 |
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0 |
|a Organization.
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| 650 |
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0 |
|a Planning.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Project Management.
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| 650 |
2 |
4 |
|a Accounting/Auditing.
|
| 650 |
2 |
4 |
|a Organization.
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| 700 |
1 |
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|a Kleinaltenkamp, Michael.
|e editor.
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| 700 |
1 |
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|a Plinke, Wulff.
|e editor.
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| 700 |
1 |
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|a Geiger, Ingmar.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783662485064
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| 830 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-662-48507-1
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
