Business Project Management and Marketing Mastering Business Markets /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Kleinaltenkamp, Michael (Επιμελητής έκδοσης), Plinke, Wulff (Επιμελητής έκδοσης), Geiger, Ingmar (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Accounting.; Bookkeeping.; Marketing.; Project management.; Organization.; Planning.; Business and Management.; Project Management.; Accounting/Auditing.

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineeri...

Πίνακας περιεχομένων:

• Order Management
• Inquiry Evaluation and Proposal Preparation
• Pricing and Revenue Planning in the Project Business
• Order Financing and Financial Engineering
• Contract Management
• Negotiation Management
• Project Management
• Project Cooperation.