Integrated Business Information Systems A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data /

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires bu...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Gronwald, Klaus-Dieter (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Introduction
  • Role Based Business Simulation
  • Preparation and initiation
  • Development and implementation of an ERP strategy
  • Game Round 1 - Supply Chain not optimized
  • Development and implementation of a SCM strategy
  • Game Round 2
  • Development and implementation of a CRM strategy
  • Game Round 3 – CRM-SCM integration
  • Business Intelligence and Big Data Analytics
  • Game Round 4 – CRM-Big Data integration
  • Part II - Theoretical Background
  • ERP – Enterprise Resource Planning
  • SCM – Supply Chain Management
  • CRM – Customer Relationship Management
  • BI – Business Intelligence
  • Big Data Analytics
  • Part III – Simulation Information Material
  • Post-Merger Initial Situation – Alpha Beer
  • Post-Merger Initial Situation – Green Beer
  • Post-Merger Initial Situation – Royal Beer
  • Post-Merger Initial Situation – Wild Horse Beer
  • Freight and Distribution Logistics
  • kdibis.com
  • Part IV - Appendix
  • Index.