Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /

• Main Author: Thier, Karin (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Management for Professionals,
• Subjects: Branding (Marketing).; Project management.; Public relations.; Knowledge management.; Branding.; Project Management.; Corporate Communication/Public Relations.; Knowledge Management.

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corpor...

Table of Contents:

• Introduction
• Stories in Organizations
• The "Storytelling" Method
• Areas of Application
• Evaluation and Efficacy of Storytelling
• The Storytelling Procedure
• Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands
• Other Methods and Variants of Storytelling
• Outlook - Short Variants of Storytelling.