APA (7th ed.) Citation

Sarstedt, M., & Mooi, E. (2019). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (3rd ed. 2019.). Springer Berlin Heidelberg : Imprint: Springer. https://doi.org/10.1007/978-3-662-56707-4

Chicago Style (17th ed.) Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 3rd ed. 2019. Berlin, Heidelberg: Springer Berlin Heidelberg : Imprint: Springer, 2019. https://doi.org/10.1007/978-3-662-56707-4.

MLA (8th ed.) Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 3rd ed. 2019. Springer Berlin Heidelberg : Imprint: Springer, 2019. https://doi.org/10.1007/978-3-662-56707-4.