A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /

• Κύριοι συγγραφείς: Sarstedt, Marko (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Mooi, Erik (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2019.
• Έκδοση: 3rd ed. 2019.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Marketing.; Management.; Statistics .; Statistics for Business, Management, Economics, Finance, Insurance.

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data m...

Πίνακας περιεχομένων:

• Introduction to Market Reseach
• The Market Research Process
• Data
• Getting Data
• Descriptive Statistics
• Hypothesis Testing & ANOVA
• Regression Analysis
• Principal Component and Factor Analysis.-Cluster Analysis
• Communicating the Results. .