Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation /
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the he...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Heidelberg :
Physica-Verlag HD,
2005.
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Σειρά: | Contributions to Management Science,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- The New Era of Intangible Assets
- Case Studies on the Appropriation of Intellectual Assets
- Intangible Assets: Characteristics, Generation & Protection
- Strategic Management of Intangible Assets
- Econometric Analysis
- General Summary and Conclusion.