Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation /

• Κύριος συγγραφέας: Jennewein, Klaus (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2005.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Entrepreneurship.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the he...

Πίνακας περιεχομένων:

• The New Era of Intangible Assets
• Case Studies on the Appropriation of Intellectual Assets
• Intangible Assets: Characteristics, Generation & Protection
• Strategic Management of Intangible Assets
• Econometric Analysis
• General Summary and Conclusion.