Intellectual Property Management The Role of Technology-Brands in the Appropriation of Technological Innovation /

• Main Author: Jennewein, Klaus (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Heidelberg : Physica-Verlag HD, 2005.
• Series: Contributions to Management Science,
• Subjects: Business.; Entrepreneurship.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the he...