|
|
|
|
| LEADER |
03047nam a22005775i 4500 |
| 001 |
978-3-7908-1633-4 |
| 003 |
DE-He213 |
| 005 |
20151204163547.0 |
| 007 |
cr nn 008mamaa |
| 008 |
100301s2005 gw | s |||| 0|eng d |
| 020 |
|
|
|a 9783790816334
|9 978-3-7908-1633-4
|
| 024 |
7 |
|
|a 10.1007/b139034
|2 doi
|
| 040 |
|
|
|d GrThAP
|
| 050 |
|
4 |
|a HF5410-5417.5
|
| 072 |
|
7 |
|a KJS
|2 bicssc
|
| 072 |
|
7 |
|a KJSM
|2 bicssc
|
| 072 |
|
7 |
|a BUS043000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 658.8
|2 23
|
| 100 |
1 |
|
|a Feldmann, Valerie.
|e author.
|
| 245 |
1 |
0 |
|a Leveraging Mobile Media
|h [electronic resource] :
|b Cross-Media Strategy and Innovation Policy for Mobile Media Communication /
|c by Valerie Feldmann.
|
| 264 |
|
1 |
|a Heidelberg :
|b Physica-Verlag HD,
|c 2005.
|
| 300 |
|
|
|a XII, 270 p. 17 illus.
|b online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 490 |
1 |
|
|a Information Age Economy
|
| 505 |
0 |
|
|a Incentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media.
|
| 520 |
|
|
|a Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. .
|
| 650 |
|
0 |
|a Business.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Industrial management.
|
| 650 |
|
0 |
|a Computers.
|
| 650 |
|
0 |
|a Economics.
|
| 650 |
|
0 |
|a Management science.
|
| 650 |
|
0 |
|a Economic policy.
|
| 650 |
|
0 |
|a Social sciences.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Economics, general.
|
| 650 |
2 |
4 |
|a Theory of Computation.
|
| 650 |
2 |
4 |
|a Media Management.
|
| 650 |
2 |
4 |
|a R & D/Technology Policy.
|
| 650 |
2 |
4 |
|a Social Sciences, general.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9783790815757
|
| 830 |
|
0 |
|a Information Age Economy
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/b139034
|z Full Text via HEAL-Link
|
| 912 |
|
|
|a ZDB-2-SBE
|
| 950 |
|
|
|a Business and Economics (Springer-11643)
|
