Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication /

• Main Author: Feldmann, Valerie (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Heidelberg : Physica-Verlag HD, 2005.
• Series: Information Age Economy
• Subjects: Business.; Marketing.; Industrial management.; Computers.; Economics.; Management science.; Economic policy.; Social sciences.; Business and Management.; Economics, general.; Theory of Computation.; Media Management.; R & D/Technology Policy.; Social Sciences, general.

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile c...

Table of Contents:

• Incentives, barriers, and drivers for media development under the influence of mobile communications
• The mobile communication system: elements and characteristics
• The social use of the mobile communications system
• Cross-media and cross-network strategies for mobile media
• Innovation policy for mobile media.