The Spread of Yield Management Practices The Need for Systematic Approaches /

• Κύριος συγγραφέας: Sfodera, Fabiola (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2006.
• Θέματα: Finance.; Marketing.; Entrepreneurship.; Leadership.; Organization.; Planning.; Operations research.; Decision making.; Risk management.; Risk Management.; Business Strategy/Leadership.; Operation Research/Decision Theory.
• Φυσική περιγραφή: XVI, 154 p. 9 illus. online resource.
• ISBN: 9783790816723

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.