The Spread of Yield Management Practices The Need for Systematic Approaches /

• Κύριος συγγραφέας: Sfodera, Fabiola (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2006.
• Θέματα: Finance.; Marketing.; Entrepreneurship.; Leadership.; Organization.; Planning.; Operations research.; Decision making.; Risk management.; Risk Management.; Business Strategy/Leadership.; Operation Research/Decision Theory.

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and i...