Customer Loyalty in Third Party Logistics Relationships Findings from Studies in Germany and the USA /

• Main Author: Cahill, David L. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Heidelberg : Physica-Verlag HD, 2007.
• Series: Contributions to Management Science,
• Subjects: Business.; Marketing.; Production management.; Business and Management.; Operations Management.

Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize high...

Table of Contents:

• Basic concepts
• Theoretical framework
• Research model
• Methodology and sample characteristics
• Operationalization and measurement
• Structural models
• Conclusion.