Customer Loyalty in Third Party Logistics Relationships Findings from Studies in Germany and the USA /

• Κύριος συγγραφέας: Cahill, David L. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2007.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Marketing.; Production management.; Business and Management.; Operations Management.

Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize high...

Πίνακας περιεχομένων:

• Basic concepts
• Theoretical framework
• Research model
• Methodology and sample characteristics
• Operationalization and measurement
• Structural models
• Conclusion.