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02993nam a22004575i 4500 |
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978-3-7908-1946-5 |
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DE-He213 |
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20151204140702.0 |
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cr nn 008mamaa |
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100301s2007 gw | s |||| 0|eng d |
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|a 9783790819465
|9 978-3-7908-1946-5
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|a 10.1007/978-3-7908-1946-5
|2 doi
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|a 658.514
|2 23
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|a Sarkar, Soumodip.
|e author.
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|a Innovation, Market Archetypes and Outcome
|h [electronic resource] :
|b An Integrated Framework /
|c by Soumodip Sarkar.
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| 264 |
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|a Heidelberg :
|b Physica-Verlag HD,
|c 2007.
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| 300 |
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|a XI, 202 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
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|a online resource
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|a text file
|b PDF
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|a Innovation -- Innovation and Markets: The Known Paths -- Innovation: An Integrated Framework -- Market Archetypes: the Fox, the Wolf, the Bear and the Sheep -- Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics -- Sustaining Innovation: Staying Ahead -- Staying Alive: Struggles in Innovation Space -- Commoditization — The Sword of Damocles -- Escape from Commoditization? -- Mapping the Integrated Innovation Space: A Look at the Mirror -- An Integrated Innovation Landscape.
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|a Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.
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|a Business.
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|a Management.
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|a Industrial management.
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| 650 |
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|a Economic policy.
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|a Business and Management.
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| 650 |
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|a Innovation/Technology Management.
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| 650 |
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|a R & D/Technology Policy.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783790819458
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|u http://dx.doi.org/10.1007/978-3-7908-1946-5
|z Full Text via HEAL-Link
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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