Innovation, Market Archetypes and Outcome An Integrated Framework /
Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The...
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| Format: | Electronic eBook |
| Language: | English |
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Heidelberg :
Physica-Verlag HD,
2007.
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| Online Access: | Full Text via HEAL-Link |
