Innovation, Market Archetypes and Outcome An Integrated Framework /

• Main Author: Sarkar, Soumodip (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Heidelberg : Physica-Verlag HD, 2007.
• Subjects: Business.; Management.; Industrial management.; Economic policy.; Business and Management.; Innovation/Technology Management.; R & D/Technology Policy.

Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The...

Table of Contents:

• Innovation
• Innovation and Markets: The Known Paths
• Innovation: An Integrated Framework
• Market Archetypes: the Fox, the Wolf, the Bear and the Sheep
• Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics
• Sustaining Innovation: Staying Ahead
• Staying Alive: Struggles in Innovation Space
• Commoditization — The Sword of Damocles
• Escape from Commoditization?
• Mapping the Integrated Innovation Space: A Look at the Mirror
• An Integrated Innovation Landscape.