Innovation, Market Archetypes and Outcome An Integrated Framework /

Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Sarkar, Soumodip (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Heidelberg : Physica-Verlag HD, 2007.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Innovation
  • Innovation and Markets: The Known Paths
  • Innovation: An Integrated Framework
  • Market Archetypes: the Fox, the Wolf, the Bear and the Sheep
  • Metamorphoses: Market Archetypes, Innovation and Integrated Dynamics
  • Sustaining Innovation: Staying Ahead
  • Staying Alive: Struggles in Innovation Space
  • Commoditization — The Sword of Damocles
  • Escape from Commoditization?
  • Mapping the Integrated Innovation Space: A Look at the Mirror
  • An Integrated Innovation Landscape.