Guanxi and Business Strategy Theory and Implications for Multinational Companies in China /

• Κύριος συγγραφέας: Langenberg, Eike A. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2007.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Culture > Study and teaching.; Management science.; Entrepreneurship.; Organization.; Planning.; Cultural studies.; Business and Management.; Cultural Studies.; Business and Management, general.; Regional and Cultural Studies.

"Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous...

Πίνακας περιεχομένων:

• Introduction: The Ubiquitous Phenomenon of Guanxi; Review of Previous Research; Methodological Considerations
• The Guanxi System: The Cultural Embeddedness Argument; Conceptualizing Guanxi; Transitory Considerations
• Guanxi-Based Business Strategies: What Is Strategy? The Role of Sustainable Competitive Advantage; Typology of Guanxi-Based Business Strategies; Notes on Strategy Implementation
• Discussion: Assessment from a Legal Perspective; Implications for Business Ethics; Outlook: Durability of Results.