Guanxi and Business Strategy Theory and Implications for Multinational Companies in China /

• Main Author: Langenberg, Eike A. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Heidelberg : Physica-Verlag HD, 2007.
• Series: Contributions to Management Science,
• Subjects: Business.; Culture > Study and teaching.; Management science.; Entrepreneurship.; Organization.; Planning.; Cultural studies.; Business and Management.; Cultural Studies.; Business and Management, general.; Regional and Cultural Studies.

"Guanxi and Business Strategy" elaborates upon a topic of paramount importance to both academic scholars and managers doing business with China: the impact of personal relationships (guanxi) on business affairs. In the Chinese cultural and socio-economic environment, how are the ubiquitous...

Table of Contents:

• Introduction: The Ubiquitous Phenomenon of Guanxi; Review of Previous Research; Methodological Considerations
• The Guanxi System: The Cultural Embeddedness Argument; Conceptualizing Guanxi; Transitory Considerations
• Guanxi-Based Business Strategies: What Is Strategy? The Role of Sustainable Competitive Advantage; Typology of Guanxi-Based Business Strategies; Notes on Strategy Implementation
• Discussion: Assessment from a Legal Perspective; Implications for Business Ethics; Outlook: Durability of Results.