A Risk-Benefit Perspective on Early Customer Integration

• Main Author: Kausch, Christoph (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Heidelberg : Physica-Verlag HD, 2007.
• Series: Contributions to Management Science,
• Subjects: Business.; Organization.; Planning.; Management.; Industrial management.; Economic theory.; Business and Management.; Economic Theory/Quantitative Economics/Mathematical Methods.; Innovation/Technology Management.

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whet...

Table of Contents:

• Literature review of key issues
• Development of an analysis model for a risk-benefit balance
• Case studies on early customer integration
• Characteristics of successful early customer integration
• Managerial recommendations for advisable envisaged customer integration
• Conclusion.