A Risk-Benefit Perspective on Early Customer Integration

• Κύριος συγγραφέας: Kausch, Christoph (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2007.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Organization.; Planning.; Management.; Industrial management.; Economic theory.; Business and Management.; Economic Theory/Quantitative Economics/Mathematical Methods.; Innovation/Technology Management.

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whet...

Πίνακας περιεχομένων:

• Literature review of key issues
• Development of an analysis model for a risk-benefit balance
• Case studies on early customer integration
• Characteristics of successful early customer integration
• Managerial recommendations for advisable envisaged customer integration
• Conclusion.