A Risk-Benefit Perspective on Early Customer Integration

A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whet...

Full description

Bibliographic Details
Main Author: Kausch, Christoph (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Heidelberg : Physica-Verlag HD, 2007.
Series:Contributions to Management Science,
Subjects:
Business.
Organization.
Planning.
Management.
Industrial management.
Economic theory.
Business and Management.
Economic Theory/Quantitative Economics/Mathematical Methods.
Innovation/Technology Management.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

Similar Items