Corporate Social Responsibility as an International Strategy

• Main Author: Keinert, Christina (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Heidelberg : Physica-Verlag HD, 2008.
• Series: Contributions to Economics,
• Subjects: Business.; Leadership.; Organization.; Planning.; Ethics.; Public finance.; Social policy.; Business and Management.; Business Strategy/Leadership.; Social Policy.; Public Economics.

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder groups and society at large, deserves to be dealt with in considerable detail and not simply as another "PR fuzz" or marketing gag. As a model, CSR epitomises the old...

Table of Contents:

• Overview Over the Historical Development
• Why Exactly has CSR Become a Necessity?
• CSR Conceptualisation
• Concrete CSR Measures: What can a Firm do?
• Major Potential Benefits of CSR Engagement
• Factors Impacting Upon CSR Engagement
• Conclusions.