Bell, S. (2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Physica-Verlag HD.
Παραπομπή σε μορφή Chicago (17η εκδ.)Bell, Sandra. International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Heidelberg: Physica-Verlag HD, 2008.
Παραπομπή σε μορφή MLA (8th εκδ.)Bell, Sandra. International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Physica-Verlag HD, 2008.
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