International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell g...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Bell, Sandra (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Heidelberg : Physica-Verlag HD, 2008.
Σειρά:	Contributions to Economics,
Θέματα:	Business. Marketing. Entrepreneurship. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer /
ανά: Meister, Sandra
Έκδοση: (2012)

Chinese Entrepreneurship A Social Capital Approach /
ανά: Peverelli, Peter J., κ.ά.
Έκδοση: (2012)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
ανά: Meierer, Markus
Έκδοση: (2011)

Online Brand Communities Using the Social Web for Branding and Marketing /
ανά: Martínez-López, Francisco J., κ.ά.
Έκδοση: (2016)

Internal Brand Management in an International Context
ανά: Ravens, Christina
Έκδοση: (2014)

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /
ανά: Brabazon, Tara, κ.ά.
Έκδοση: (2014)

Fashion Branding and Communication Core Strategies of European Luxury Brands /
Έκδοση: (2017)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

Branded Component Strategies Ingredient Branding in B2B Markets /
ανά: Worm, Stefan
Έκδοση: (2012)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Brand Page Attachment An Empirical Study on Facebook Users’ Attachment to Brand Pages /
ανά: Kleine-Kalmer, Barbara
Έκδοση: (2016)

Advances in Chinese Brand Management
Έκδοση: (2017)

Managing Corporate Brands A new approach to corporate communication /
ανά: Ormeño, Marcos
Έκδοση: (2007)

Fashion Brand Internationalization Opportunities and Challenges /
Έκδοση: (2016)

Ingredient Branding Making the Invisible Visible /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

Identity-Based Brand Management Fundamentals—Strategy—Implementation—Controlling /
ανά: Burmann, Christoph, κ.ά.
Έκδοση: (2017)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Luxury the Chinese Way New Competitive Scenario /
ανά: Rovai, Serena
Έκδοση: (2016)

Advances in Global Marketing A Research Anthology /
Έκδοση: (2018)

The Communicating Company Towards an Alternative Theory of Corporate Communication /
ανά: Hübner, Hartmut
Έκδοση: (2007)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /
Έκδοση: (2017)

Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
Έκδοση: (2015)

Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
Έκδοση: (2016)

Market Entry Strategies of Foreign Telecom Companies in India
ανά: Levi, Kiruba Jeyaseeli Benjamin
Έκδοση: (2007)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Brand Growth Barriers Identify, Understand, and Overcome Them /
ανά: Krüger, Ralph, κ.ά.
Έκδοση: (2013)

Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
ανά: Sesselmann, Jörg
Έκδοση: (2016)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
ανά: Gross, Philip
Έκδοση: (2015)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
ανά: Dennhardt, Severin
Έκδοση: (2014)

Value Creation of Firm-Established Brand Communities
ανά: Wiegandt, Philipp
Έκδοση: (2009)

Mid-sized Manufacturing Companies: The New Driver of Italian Competitiveness
Έκδοση: (2013)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
ανά: Berg, Bettina
Έκδοση: (2014)

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /
Έκδοση: (2015)

Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
ανά: Weindel, Julia Katharina
Έκδοση: (2016)

Case Studies on Social Marketing A Global Perspective /
Έκδοση: (2019)

Multinational Companies, Knowledge and Technology Transfer Turkey's Automotive Industry in Focus /
ανά: Sönmez, Alper
Έκδοση: (2013)

National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
Έκδοση: (2014)

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