International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell g...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Bell, Sandra (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Heidelberg : Physica-Verlag HD, 2008.
Σειρά:	Contributions to Economics,
Θέματα:	Business. Marketing. Entrepreneurship. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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Advances in Chinese Brand Management
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Advances in National Brand and Private Label Marketing Second International Conference, 2015 /
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Advances in National Brand and Private Label Marketing Third International Conference, 2016 /
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Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
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Brand Growth Barriers Identify, Understand, and Overcome Them /
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User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
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Empowering Brands with Customer Integration Classification, Benefits and Success Factors /
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Value Creation of Firm-Established Brand Communities
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Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
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Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
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Rethinking Place Branding Comprehensive Brand Development for Cities and Regions /
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Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
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National Brands and Private Labels in Retailing First International Symposium NB&PL, Barcelona, June 2014 /
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Green Marketing: A Case Study of the Sub-Industry in Turkey
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Multinational Companies, Knowledge and Technology Transfer Turkey's Automotive Industry in Focus /
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