Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /

• Κύριος συγγραφέας: Falkenreck, Christine (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2010.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Marketing.; E-commerce.; Business and Management.; e-Commerce/e-business.

This book focuses on the development and cross-cultural testing of a construct of reputation rooted in resource-based theories. No study has ever asked organizational customers to rate the importance of a supplier’s positive reputation on their buying decision. The results of the survey contribute s...