Corporate Foresight Towards a Maturity Model for the Future Orientation of a Firm /

• Κύριος συγγραφέας: Rohrbeck, René (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD : Imprint: Physica, 2011.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Management science.; Organization.; Planning.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Business and Management, general.

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens,...

Πίνακας περιεχομένων:

• Introduction.– Literature Review.– Research Design
• The Maturity Model of Corporate Foresight
• Best-practices in corporate foresight.– Discussion and Conclusion.– References.–Appendix.