Success Factors of Regional Strategies for Multinational Corporations Appropriate Degrees of Management Autonomy and Product Adaptation /

• Κύριος συγγραφέας: Heinecke, Patrick (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2011.
• Σειρά: Contributions to Management Science,
• Θέματα: Business.; Organization.; Planning.; Regional economics.; Spatial economics.; Business and Management.; Regional/Spatial Science.

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on t...

Πίνακας περιεχομένων:

• Part I: Theoretical Setting for Regional Strategies and Regional Success
• 1 Introduction
• 2 Theoretical Foundation and Literature Review
• Part II: Development of a Regional Success Factor Model for the Analysis of the Regional Strategy-Success Relationship
• 3 Structural Equation Methodology
• 4 Regional Success Factor Model
• Part III: Success Factors of Regional Strategies: A New Perspective on the Geographic Competitiveness of Multinational Corporations
• 5 Research Design and Research Methodology
• 6 Empirical Results
• 7 Discussion of Results and Implications
• 8 Conclusions
• 9 Appendix.