Interactive Decision Aids in E-Commerce

• Κύριος συγγραφέας: Pfeiffer, Jella (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Heidelberg : Physica-Verlag HD, 2012.
• Σειρά: Contributions to Management Science,
• Θέματα: Computer science.; Business.; Management science.; Marketing.; Management.; Industrial management.; User interfaces (Computer systems).; E-commerce.; Computer Science.; e-Commerce/e-business.; User Interfaces and Human Computer Interaction.; Innovation/Technology Management.; Business and Management, general.

This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight cer...