Targeted Advertising Technologies in the ICT Space A Use Case Driven Analysis /

• Κύριος συγγραφέας: Schlee, Christian (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Vieweg, 2013.
• Θέματα: Computer science.; E-commerce.; Computer Science.; e-Commerce/e-business.

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Chri...

Πίνακας περιεχομένων:

• Foundations of Targeted Advertising
• Use Case Identification and Description
• Technological Use Case Analysis
• Analysis of Key Building Blocks in Targeted Advertising Technologies
• Business and Legal Aspects of Targeted Advertising.