Doomed to Internationalization and Modernization of Corporate Culture The Russian Experience of German Firms /

• Main Author: Anghel, Ghenadie (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag, 2012.
• Subjects: Business.; Leadership.; Business and Management.; Business Strategy/Leadership.

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect...