Greentech Innovation and Diffusion A Financial Economics and Firm-Level Perspective /

• Main Author: Hoff, Philipp H. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag, 2012.
• Series: Schriften zum europäischen Management
• Subjects: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

The world is going green. As it does so, researchers are increasingly trying to improve our understanding of how environmental innovation can be generated and spread across markets. Most previous studies, however, have focused on technology and not on the actual instrument of change: the greentech f...