Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models /

• Κύριος συγγραφέας: Ziniel, Wolfgang (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Θέματα: Business.; Marketing.; Business and Management.

By exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted...

Πίνακας περιεχομένων:

• Definition of Third-Party Product Reviews (TPPRs)
• Theories Explaining TPPR Effects on Consumer Behaviour
• Perceived Quality Research
• Customer Value
• Empirical Approach and Conceptual Models
• Rasch Modelling and Scale Development
• TPPR and the Product Choice Progress
• TPPR, Quality, Purchase Intentions and Value.