APA (7th ed.) Citation

SpringerLink (Online service), Diamantopoulos, A., Fritz, W., & Hildebrandt, L. (2012). Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Gabler Verlag : Imprint: Gabler Verlag.

Chicago Style (17th ed.) Citation

SpringerLink (Online service), Adamantios Diamantopoulos, Wolfgang Fritz, and Lutz Hildebrandt. Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Wiesbaden: Gabler Verlag : Imprint: Gabler Verlag, 2012.

MLA (8th ed.) Citation

SpringerLink (Online service), et al. Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice. Gabler Verlag : Imprint: Gabler Verlag, 2012.