Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Diamantopoulos, Adamantios (Επιμελητής έκδοσης), Fritz, Wolfgang (Επιμελητής έκδοσης), Hildebrandt, Lutz (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
• Θέματα: Business.; Marketing.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planni...