Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Diamantopoulos, Adamantios (Editor), Fritz, Wolfgang (Editor), Hildebrandt, Lutz (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
• Subjects: Business.; Marketing.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planni...