Driving Innovation in Service Organizations A Study in the German Airport Industry /

• Κύριος συγγραφέας: Scheler, Jessica (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013.
• Σειρά: Markt- und Unternehmensentwicklung / Markets and Organisations
• Θέματα: Business.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

With an ever increasing globalization of the economy, rapid technological progress, and intensifying competition, service firms such as airports constantly have to fuel the engine of renewal to keep on prospering. Nevertheless, research is still left with the critical question how service firms can...

Πίνακας περιεχομένων:

• Systematic Review of the Service Dominant Logic-Literature
• Opportunities and challenges for the German Airport Industry
• Drivers and barriers influencing the ability to innovate in service organizations. -Typology of innovation opponents.