Hybrid Value Creation

• Main Author: Velamuri, Vivek K. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Series: Markt- und Unternehmensentwicklung / Markets and Organisations
• Subjects: Business.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

Hybrid Value Creation – a phenomenon also known under different terms such as “Product Service Systems”, “Dematerialization”, and “Servitization" – is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the proces...

Table of Contents:

• Systematic Literature Review
• Hybrid Value Creation
• Empirical Study
• The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products
• The Cluster of Solutions.