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02457nam a22004695i 4500 |
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978-3-8349-4291-3 |
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DE-He213 |
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20151204144635.0 |
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cr nn 008mamaa |
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120822s2012 gw | s |||| 0|eng d |
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|a 9783834942913
|9 978-3-8349-4291-3
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|a 10.1007/978-3-8349-4291-3
|2 doi
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|a Advances in Advertising Research (Vol. III)
|h [electronic resource] :
|b Current Insights and Future Trends /
|c edited by Martin Eisend, Tobias Langner, Shintaro Okazaki.
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| 264 |
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1 |
|a Wiesbaden :
|b Gabler Verlag :
|b Imprint: Gabler Verlag,
|c 2012.
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| 300 |
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|a XII, 436 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a European Advertising Academy
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| 505 |
0 |
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|a Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships.
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| 520 |
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|a Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network. .
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| 650 |
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0 |
|a Business.
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| 650 |
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|a Marketing.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Marketing.
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| 700 |
1 |
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|a Eisend, Martin.
|e editor.
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| 700 |
1 |
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|a Langner, Tobias.
|e editor.
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| 700 |
1 |
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|a Okazaki, Shintaro.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783834942906
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| 830 |
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|a European Advertising Academy
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-8349-4291-3
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
|
