Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing num...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Eisend, Martin (Επιμελητής έκδοσης), Langner, Tobias (Επιμελητής έκδοσης), Okazaki, Shintaro (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Gabler Verlag : Imprint: Gabler Verlag,
2012.
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Σειρά: | European Advertising Academy
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /
Έκδοση: (2013) -
Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Έκδοση: (2015) -
Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /
Έκδοση: (2017) -
Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /
Έκδοση: (2016) -
Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
Έκδοση: (2011)