Advances in Advertising Research (Vol. III) Current Insights and Future Trends /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Eisend, Martin (Επιμελητής έκδοσης), Langner, Tobias (Επιμελητής έκδοσης), Okazaki, Shintaro (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
• Σειρά: European Advertising Academy
• Θέματα: Business.; Marketing.; Business and Management.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing num...

Πίνακας περιεχομένων:

• Advertising Content, Appeals, and Execution
• Corporate Responsibility, Social Issues, and Advertising
• Social Media, Online, and Mobile Advertising
• Product Placement
• Gender, Children, and Advertising
• Consumers, Companies, Brands, and their Relationships.