Advances in Advertising Research (Vol. III) Current Insights and Future Trends /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Eisend, Martin (Editor), Langner, Tobias (Editor), Okazaki, Shintaro (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
• Series: European Advertising Academy
• Subjects: Business.; Marketing.; Business and Management.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing num...

Table of Contents:

• Advertising Content, Appeals, and Execution
• Corporate Responsibility, Social Issues, and Advertising
• Social Media, Online, and Mobile Advertising
• Product Placement
• Gender, Children, and Advertising
• Consumers, Companies, Brands, and their Relationships.