Luxury Marketing A Challenge for Theory and Practice /

Luxury Marketing A Challenge for Theory and Practice /

Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Wiedmann, Klaus-Peter (Επιμελητής έκδοσης), Hennigs, Nadine (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013.
Θέματα:	Business. Marketing. Management. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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