Luxury Marketing A Challenge for Theory and Practice /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Wiedmann, Klaus-Peter (Editor), Hennigs, Nadine (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013.
• Subjects: Business.; Marketing.; Management.; Business and Management.

Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers...

Table of Contents:

• Luxury Consumption
• Luxury Brands
• The Luxury Industry
• The Management of Luxury Brands
• Luxury Marketing in the Wine Industry.