Luxury Marketing A Challenge for Theory and Practice /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Wiedmann, Klaus-Peter (Επιμελητής έκδοσης), Hennigs, Nadine (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013.
• Θέματα: Business.; Marketing.; Management.; Business and Management.

Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers...

Πίνακας περιεχομένων:

• Luxury Consumption
• Luxury Brands
• The Luxury Industry
• The Management of Luxury Brands
• Luxury Marketing in the Wine Industry.